Präsident und CEO, Logitech
Bracken Darrell joined logitech as president in 2012 and became chief executive officer a year later. He is a proponent of the importance of the liberal arts and design in business, especially of their role in innovating product experiences for consumers. He is an English major from Hendrix College and brings to Logitech experience in product and brand building through design. Bracken Darrell has worked around the world on iconic brands like Gillette, Braun, P&G and GE. Since he took over Logitech three years ago, the company’s stock price and profits have more than tripled in the same period.
Logitech was founded in Apples, Switzerland, in 1981 and soon developed into one of the world’s leading manufacturers of computer mice. Its market opportunities have expanded over time and now comprise mice, keyboards, gaming products, speakers and earbuds as well as smart home devices. The company operates across the world, employing around 7 000 staff, and generates annual revenues of approximately USD 2 billion. It sells its products in more than one hundred countries.